It’s 2021, the era of digitization, everything is online. Most businesses prefer to expand their presence and reach more customers through online mediums. Naturally, it becomes more vital to have an online marketing strategy. The first choice of businesses fall on SEO because of its negligible cost and long term results free of cost.
No doubt why ‘SEO’ is the most Googled term on the internet these days.
Alone Google receives more than 2 million search queries each day. It makes it more important to devise an SEO strategy for your business website as there is a lot of opportunity ready to be tapped.
Just by getting your website on the top 10, you can boost your organic traffic by over 120%.
What is SEO and how it works?
Search Engine Optimization (SEO) is a technique of optimizing your website to rank it on the top of unpaid search engine rankings and to receive free quality and quantity traffic from various search engines like Google, Yahoo, Bing, DuckDuckGo, etc.
If your website is optimized for search engines, it will appear on top of search results for a particular query.
Let’s say someone search for the top 10 songs of 2021 and your website has a list of top 10 songs. There are chances that your website will rank on top of search results.
Breaking it even further, if your website has a particular keyword that relates to the search query of the user, Google is likely to show your website on the top search results.
So to rank your website on top, keywords are added to the website. These keywords make sure that your website appears for a particular search query.
Idea of SEO
The idea of SEO is to make your website appear in the top 5 positions or search engine results.
It is a fact that the top 5 search results are the most clicked websites. If your website ranks in the top 5 positions, it is bound to get 68% more clicks than the rest of the result pages.
Though it’s not that easy to get your website to appear in the top 5 search results. There goes a lot of time and effort into it.
Types of SEO
There are two primary types of SEO:
On-Page is the optimization that is done on the website itself.
It includes optimizing titles, content, meta tags, link structure, alt texts, coding and everything your website contains.
It takes various aspects into consideration. When optimized together, it adds value to your website.
It helps in improving the overall health of your website and eventually improves its visibility on the SERP.
Read these easy SEO tricks which you can use to rank higher on Google.
Off-Page is the optimization that is done away from your website.
It is all about generating brand trust and creating awareness about your website.
Moreover, it gives your website a recognition on a public platform and help people to discover your website on the internet.
It includes everything related to link building. Links determine the quality of content your website has.
Posting links on public websites and getting backlinks back to your website is the primary objective in off page SEO.
Off-Page SEO is considered as an integral part of any SEO strategy.
Nonetheless, it provides your website with the required publicity and gain the trust of search engines.
Here are few off page SEO strategies you can try.
Other types of SEO
Though SEO is primarily of two types only, but there are few other types as well.
Local Search Engine Optimization is optimizing your business listing on Google so it appears on top in local search results.
It is helpful in showcasing your products and services to local clients and capture the local customers.
Content SEO is the subcategory of on-page search engine optimization.
It is optimizing the content on your website according to the best practices.
It helps in making your website visible for a particular query so your website can appear in search results.
Technical SEO is optimizing your website in order to make it easy for spiders and crawlers to crawl your website.
It includes structuring your website with internal links and data files. It makes it easier for crawlers to crawl and read the data on your website.
Moreover, it gives you the authority to command the crawlers what they should and should not crawl.
It primarily suggests the inclusion of robots.txt and XML sitemap, schema markup structured data and microdata on your website.
It is optimizing your website to make it appear smooth and mobile-friendly for various mobile devices.
Today, more than 65% of Google searches are performed on mobile devices.
This makes it more important to make your website mobile-friendly.
Moreover, Google has made mobile-first indexing first mandatory for all websites.
If your website has a mobile version available, it increases the chances of getting your website to appear in the search results.
How to devise an effective SEO strategy in 2020?
SEO doesn’t work unless you do.
- Begin with optimizing the meta titles, meta descriptions, alt texts, link structure, and keywords density on your website.
- Write SEO optimized content with keywords inserted at the right positions. Make sure you don’t overstuff the keywords.
- Prepare a content calendar and stick to the schedule. Post articles related to your niche and share them on social platforms.
- Moreover, start with link building. Post links on websites related to your niche and get backlinks.
- It is important to get high-quality backlinks as it determines the ranking factor of your website. Also, it increases the visibility of your website on the internet.
- Having an off-page SEO strategy is equally important as having an on-page strategy.
- Keep working on SEO and in a few months, you will notice the improvement in your organic traffic.
- Start working on implementing technical SEO on your website.
- Try improving your page load time. Aim for a better page speed score. Check your page speed score here.
- Install SSL certificate on your website and force your website to use the HTTPS version.
- Implement AMP on your website to make the mobile version of your website to load faster.
With these SEO tips, you can make your website appear on the top search positions and start getting more organic and quality traffic on your website.